Our friends at SBA reached out to us with a great brief to take their 2D work for SPDRs to the next level in their upcoming 4 spot campaign. We really dug their direction and added dimension, texture, and charm to the project by building a miniature city out of paper. Creating characters in CG helped bring these fun urban scenes to life. We’re really proud of these colorful, whimsical spots.
Copyright Ataboy Studios, Inc. 2014